Authenticity & Intellectual-Property Compliance Policy
Updated: November 12, 2025
1) Purpose & Scope
This policy explains how PhysioFitLab ensures every product offered on www.physiofitlab.com is authentic, legally sourced, accurately represented, and compliant with Google Merchant Center, Google Ads, marketplace rules, and applicable laws. It covers our current categories—smartwatches & wearables, body-composition scales, EMS recovery gear, Pilates & yoga equipment—and any new ranges introduced under the PhysioFitLab brand.
Our objectives:
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Keep counterfeit and misrepresented products out of our catalog.
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Respect other companies’ intellectual property (trademarks, patents, copyrights, trade dress).
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Present complete, truthful information everywhere it appears (site, feeds, ads, packaging).
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Protect customers and rights-holders with fast, documented review and remediation.
2) Legal & Policy Foundations (What we align to)
IP & unfair-competition laws: We observe international and local frameworks, including WIPO treaties, and comply with the following national regimes where we sell or ship: United States (Lanham Act and state unfair-competition/passing-off laws; DMCA notice-and-takedown for copyright), United Kingdom (Trade Marks Act 1994 and the common-law tort of passing off), Canada (Trademarks Act—including s.7 passing off—and the Competition Act’s deceptive-marketing rules), Australia (Trade Marks Act 1995, Australian Consumer Law on misleading or deceptive conduct, and common-law passing off), New Zealand (Trade Marks Act 2002 and the Fair Trading Act 1986 for misleading or deceptive conduct, plus passing off), and India (Trade Marks Act, 1999 and the common-law action of passing off; with the Copyright Act, 1957 and Designs Act, 2000 where applicable).
Google policies: We comply with Google’s Counterfeit Goods, Misrepresentation, and Shopping ads policies. In practice, that means:
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No fake/replica items.
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No unauthorized use of third-party brand names, logos, or imagery.
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Truthful, consistent product data across all attributes (title, description, GTIN/MPN/brand when they genuinely exist, condition, availability, price, variant attributes, unique identifiers).
Data protection: Supplier and customer data are processed in compliance with the United States’ applicable state privacy laws (including CCPA/CPRA) and CAN-SPAM; the United Kingdom’s UK GDPR and Data Protection Act 2018 (including PECR for marketing); Canada’s PIPEDA and applicable provincial laws (e.g., Québec Law 25) and CASL; Australia’s Privacy Act 1988 (APPs) and Spam Act 2003; New Zealand’s Privacy Act 2020 (and the Unsolicited Electronic Messages Act 2007); and India’s Digital Personal Data Protection Act, 2023 (and applicable communications/anti-spam regulations). See our Privacy Policy for details.
3) Supplier Approval (How we choose who we buy from)
We only onboard suppliers who pass all stages below. Records are retained for at least six (6) years.A. Pre-qualification
Required: documented quality program (ISO 9001 or BSCI) and recent financials; beneficial-ownership/KYB screening; sanctions/adverse-media checks; reference calls.
Evidence we store: certificates, KYB pack, screening screenshots, reference notes.
B. IP Verification
Supplier signs a Non-Infringement & Original Design Declaration covering patents, trademarks, copyrights, and trade dress.
If branded goods are proposed, we require a reseller/authorization letter from the rights-holder.
Evidence we store: countersigned declaration, sample drawings/design files, authorization letters (if any).
C. Compliance Dossier (by SKU)
For electronics/regulated items: CE, RoHS, FCC, REACH, UN 38.3 (lithium batteries), and other required reports/DoCs per destination.
Evidence we store: digital dossier (PDFs, lab reports, DoCs), linked to SKU/version.
D. Quality Control (QC)
Pre-shipment inspection using AQL sampling (typical: General Level II; AQL 2.5 major / 4.0 minor unless category requires stricter).
Functional tests (e.g., charge/hold, button cycles), safety checks, labeling/packaging review.
Evidence we store: third-party QC report, photo/video archive; retain samples where applicable.
E. Ongoing Monitoring
Bi-annual compliance review; random batch sampling/lab tests; corrective-action logs for any non-conformities.
Evidence we store: updated certs, new test results, CAPA records.
4) Product Integrity (What happens to every shipment)
- Batch-level QC on arrival: dimensional, functional, and cosmetic checks at inbound. Non-conforming units are quarantined and destroyed or returned per SOP.
- Serialization: high-value electronics have tamper-evident seals and unique serials traceable to lot/batch; scanned at inbound & outbound and tied to orders for recall tracing.
- Chain of custody: documentary evidence from factory dispatch through freight and our hub to last-mile carrier handoff; photos and scans attached to the ASN/receipt.
- Packaging: plain-label by default unless we have express license. No unlicensed third-party marks on boxes, inserts, or accessories. Multilingual safety and care instructions included where required.
- Warranty: electronics ship with a minimum 12-month warranty fulfilled by us or approved service partners.
5) Accurate Representation (Website, Ads, and Feeds)
Copy & claims
- Titles and descriptions focus on function, materials, and specifications.
- We avoid medical/therapeutic claims unless the device is cleared/listed and the claim matches the cleared indication.
- If a third-party brand must be referenced (rare), we use nominative fair use with a clear non-affiliation statement; otherwise, we describe compatibility by spec rather than brand name.
Identifiers - If a genuine GTIN/Brand/MPN exists, we publish it exactly.
- If an item is truly generic, we never invent GTINs; we set identifier_exists = no and use a neutral internal identifier.
Imagery - Studio imagery on neutral backgrounds; no competitor logos; no edited-in marks.
- We do not publish images that show unlicensed trademarks or trade dress.
Pricing & promotions - Discounts are calculated from verifiable list prices. Where required, we follow local price-indication rules and Google’s Sale Price policy.
Feed parity - Price, currency, availability, shipping, and variants on landing pages must match the Google product feed at all times.
- We monitor Merchant Center Diagnostics and resolve policy or data-quality issues immediately.
6) Incidental Marks & Customer Choice
Our intent is to ship unbranded items and plain packaging. On rare occasions, a third-party name or logo may appear incidentally on a component, leaflet, or exterior packaging from an upstream manufacturer. All such marks belong to their respective owners, and their appearance does not indicate affiliation, sponsorship, or endorsement. If you prefer a plain/white-label version, contact us and we will replace the item (where available) or refund according to our Return & Refund Policy.
7) Customer Protection (Your safety net)
- 90-Day Money-Back Guarantee: if you doubt authenticity or description accuracy, we will refund or replace immediately per our returns policy.
- Dispute escalation: if unresolved, you may escalate via PayPal Buyer Protection, your card issuer, or any applicable ODR mechanism.
- Documentation on request: for IP or authenticity concerns, we can provide relevant non-confidential portions of the SKU’s compliance dossier.
8) Rights-Holder Notice & Takedown (How to contact us, what we do)
How to report: email support@physiofitlab.com with:
- the URL/SKU;
- proof of your IP right (registration or evidence of ownership);
- evidence of the alleged misuse; and
- your contact details.
Our process & timelines (business days):
- Within 24 hours: acknowledge receipt; temporarily unlist the item; quarantine related inventory.
- 0–48 hours: review purchase records, supplier IP declarations, design files, and test/inspection documents.
- By 48 hours: written outcome to complainant and supplier. If infringement is confirmed, we permanently delist the product and dispose/return any remaining stock; otherwise, we reinstate with rationale.
- Appeals: suppliers may present new evidence; if the appeal fails, the vendor contract is terminated. We keep a complete audit trail.
9) Internal Governance (Who does what)
- Compliance Lead: owns this policy, approves suppliers, signs off on high-risk listings, manages rights-holder complaints, reports to senior leadership.
- Category Managers: ensure copy, imagery, and specs meet this policy before publish; maintain SKU dossiers.
- Operations/QA: execute inbound QC, serialization, quarantine, and disposition; file photo/QC evidence.
- Marketing/Feeds: maintain parity between landing pages and product feeds; monitor Merchant Center diagnostics daily.
- Support: first-line handling of authenticity queries; escalates to Compliance within one business day.
10) Training & Auditing (How we keep standards high)
- Onboarding training: all staff who touch products, content, ads, or support complete IP/compliance training before access is granted.
- Quarterly refreshers: focused modules on misrepresentation risks, medical claims, and Google policy updates.
- Quarterly internal audits: review supplier list, SKU dossiers, site/feed parity, and diagnostics.
- Annual external audit: independent consultancy evaluates the program and issues written attestation and recommendations.
- KPIs we track: % SKUs with complete dossiers; AQL pass rate; rights-holder response times; listing takedown SLA; Merchant Center disapproval rate; repeat-supplier non-conformities.
11) Recordkeeping & Retention
- We maintain secure, access-controlled archives for supplier files, declarations, compliance reports, QC results, serial logs, and takedown cases.
- Retention minimum: six (6) years or longer if legally required.
- We practice least-privilege access and periodic permission reviews.
12) Continuous Improvement & Updates
This policy is reviewed at least annually and whenever regulations or platform rules change. Material updates are time-stamped and archived; we notify customers and suppliers via newsletter when changes affect them.
13) Contact Information
Business Name: PhysioFitLab
Email: support@physiofitlab.com
Phone: +1 917 695 2605
Address: Kunnathara P O, Koyilandi, Ulliyeri, Kozhikode, Kerala 673620, India
Contact Form: Click Here
Business Hours: Monday to Friday, 9:00 AM–6:00 PM Eastern Time (EST/EDT)
Response Hour: Our customer service team typically responds within 24 to 48 hours during business days.